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Whether you are a new and upcoming blogger or a seasoned one, there are some mistakes that could cost you the success of your blogging journey. These mistakes, while easily overlooked, can also be easily solved or avoided from the start.
So let’s learn more about what NOT to do to ensure the continued growth and success of the blog you love. This top-10 list of blogging mistakes will help you improve your blogging skills exponentially.
Mistake # 1: Blogging With A Broad Niche
When you start a blog, you must always remember one thing – You can’t be everything to everyone. Choosing a broad niche is a mistake that many bloggers make. Bloggers, new and seasoned find themselves extending their blog scope to meet their audience’s varied needs. Sadly, this doesn’t help with the success of the blog and in fact readers get lost in the blog and bloggers lose their impact on their audience.
If you want to be a successful blogger, specialize. Having a specialized niche means your blog posts can be much more focused and reach a more dedicated audience. When you choose a sub-niche, it’s much easier to provide the information/solutions they want and need.
Covering a broad niche can be overwhelming for the blogger and the readers. Readers who come to a blog that covers various topics tend to get lost within it and not find what they wanted to find.
Let’s say you are a mother looking for toy ideas for your toddlers. Would you rather find detailed reviews of toddler to compare and find the right one? Or find a blog full of toys for everyone aged 1-20, try to find toddler toys and then compare them? Definitely the first one right? Therefore as a blogger, we should narrow our niche and focus to reach a dedicated target audience.
Specializing is a win-win situation for everyone, as long as you do your research first.
Mistake # 2: Losing Focus
Losing the blog’s niche focus can happen to the best bloggers, especially if they’ve been covering the same topics and problems for years. When they feel they’ve covered everything a million times, they often write about marginal topics, such as politics. This is a big mistake if it goes beyond a post or two.
Staying focused on your blog topic is the way to retain your audience because they would want to get your expert opinion on your niche and not watch you digress from topic to topic. If you stray away from your topic, you might start losing the interest of your readers.
If you start running out of content ideas, reconnect with your audience. Do more research. Read industry news. Survey your audience to get ideas. Start a focus group to discuss niche related issues and problems. But make sure you stick with your blog niche.
Use the information you discover to bring your blog back into focus and create a content plan to help you stay on topic. Schedule time to do research and plan each week. Maintaining a tight blog niche would help you retain your readers and bring in stronger traffic that converts and follows you.
Mistake # 3: Skipping Audience Research
We know that as a blogger you are excited to get started and get content up to share. You might want to simply plunge in and go with the flow. Sadly, you may have skipped some of the research. Audience research is one of the areas business owners tend to skip altogether or do minimal research.
Don’t assume you know your niche audience. That is a huge mistake, which can be detrimental to your business and profits. You should always take the time to truly understand your target audience.
In order to promote solutions effectively, you need to know the cold, hard facts about your audience. The only way to learn is to do the research and get proof of what you suspect to be true.
If you did skip over this research step, go do it now. Get the demographics on them. Use the information you have gathered to create an ideal customer profile and look at the profile before you create content or send out a promotion. Make sure your content addresses problems and solutions that are relative to your readers.
Remember, they are coming to your blog to get questions answered. How are you going to answer them if you do not know what these problems are? Or if you don’t know what they are going through? Market research would help answer these questions so you could provide the solutions and answers.
Mistake # 4: Creating Bland Impersonal Content
Who wants to read bland, impersonal content? Not you or me right? So why publish boring content for your readers?
Publishing bland, impersonal content is one of the worst mistakes you can make. Not only is it boring to readers, it doesn’t help to set you apart from the competition. Incorporate your personality into the content. Let your blog represent who you are to the internet world. Show yourself on your blog!
If you crack jokes, use puns, have a sassy attitude, etc., include those writing styles (or voice) in your content. While you want to be yourself and give your readers a sense of what you’re like in person, you still need to be seen as a professional. Remember you are in this to be recognized as an authority figure who can help people. You can’t help people by being overly casual
Be sure to create content with no mistakes and limit slang to a small appropriate level. Maintain a semblance of professionalism to preserve your credibility and reputation. Convey your personality in your content to add character and make it more interesting. That’s what finding your voice (style) means.
Mistake # 5: Focusing On Yourself
Your blog is not really about you, even if you are writing about your travels, cooking, decorating, or other experiences in a particular area of life. It’s about what your audience wants and needs to know regarding the niche.
Sharing your experience is a good lead-in when introducing a niche related concept. However, it’s easy to forget that your audience is more interested in what you can teach them rather than what you are up to in your daily life. This holds true for even the most renowned experts in a field. Don’t lose sight of that!
Don’t let your ego grow with your number of followers. When you lose your perspective about what is important and why people read your blog, you will also lose followers and buyers.
It’s important to keep yourself grounded, especially if your website/blog is popular or you have a large number of followers. Remind yourself in multiple ways that you didn’t achieve success by yourself. Your followers and audience have played a huge role in it. So you need to think about them first before yourself while creating content.
Other people have inspired, boosted, and supported your efforts throughout your journey. Practice gratitude more often to regain your perspective. In fact, give your blog a gratitude infusion by including it in your writing and encouraging readers to do the same.
This is really important if you are serious and would really want to know how to create a blog to make money for real.
Mistake # 6: Using Out of Date SEO Best Practices
SEO practices have changed a lot in these past few years. And they are still constantly changing and getting adapted. Gone are the days when just adding the keywords a million times within the content would get you high rankings. Therefore, if you still have content from the past that does that – go and update your content to reflect these changes. You get more eyes on your revamped content and get more targeted traffic by pleasing the current search engine requirements.
Implementing current SEO strategies will ensure that your blog is easily discovered and read by your target audience, while it also receives frequent search engine visits.
Use on-page and off-page SEO for best results. On-page SEO is done on your blog. You can incorporate on-page SEO with keyword rich titles, subtitles and many other ways.
Off-page SEO involves what is said and done on other websites and platforms. Examples include links to your pages, social media shares, and visitor/customer ratings. SEO is important to your readers and search engines. Stay up to date on the latest strategies.
Mistake # 7: Failing To Edit Thoroughly
Your job isn’t done when you finish a blog post. You need to make sure that you double and triple check your content using multiple editing programs. Be sure that your work has no spelling mistakes, grammar errors, and makes sense. You would only maintain your authority and expert position if you provide quality error free work on your blog.
A few things to address before publishing include misspelled and misused words, poor sentence structure, run-on sentences, unclear phrasing, and anything else that makes it difficult for visitors to read and understand your content, such as big words. This factor may be found in the “readability” level.
After editing, read the content aloud. If you stumble or have to stop mid-sentence to re-read it, re-write the sentence or passage.
Your credibility and reputation depend on how you are perceived by your readers. Failing to edit and read your content can leave you with what appears to be inaccurate and unprofessional information. If editing doesn’t come naturally to you or you don’t have time to do it, hire an experienced content editor to help you guard your reputation.
Mistake # 8: Inconsistent Posting
Consistency is key to the success of a blog. You can’t find success by randomly posting hundreds of blog posts and going AWOL for months in a row. You have to make it a habit to set a blogging schedule and stick to it.
Make it a habit to post on a schedule at least 2-4 times a week. Track the stats for when your people read the content. Schedule posts for those days and times. Train your audience to visit your blog on “new post” days to get the latest scoop.
When you start blogging, writing post after post without getting a response or “like” can be quite discouraging. But remember that it can take a while for your target market to find you and spread the word. Don’t give up! There will come a point when your devotion and determination pay off. Your email list grows and your income rises with each passing month.
Until your readership picks up, you can keep yourself busy by posting evergreen content that educates, engages, and informs your audience. These types of posts will still work hard for you years after you post them. If you stick to your schedule and deliver posts in a consistent and timely fashion, you would find that your readership improves, and you gain more followers and stronger traffic.
Also, remember to share your posts on Facebook and other social media outlets to drive traffic to your blog. You need to give your blog post a cool shout out to get their attention. Don’t let all that work go to waste and disappear in the sea of the World Wide Web.
Mistake # 9: No Clear Goal For Content
Every blog post should have its own purpose/goal. Is it to drive traffic to the blog or promote a specific product? Is it to interlink with another blog post? Is it part of an informational series?
When it comes to creating effective, content, you need to have a content plan in place. Planning your content ahead gives you time to identify a need/problem, choose the topics/issues you want to cover, set a goal for the content, and get it written.
Having a plan and a clear goal for your content keeps you accountable and on track with your marketing strategy. If you can’t identify the purpose that an article serves or the goal it should achieve, don’t post it. Save it until later, when you can identify and define these details.
Mistake # 10: Limited Site/Blog Promotion
Always remember that your blog is the hub of your website and business. Most of the important activities and content are found on your blog. You need to always let people know when there is something cool to show on your blog.
If you aren’t actively “inviting” your target market to your blog or website, you’re making a terrible mistake. Sending your “invitation” is easy. You can use a few ways to always spread the word and invite readers to your blog.
You can notify those on your email list and Facebook group with a weekly update to show changes that has happened. The sure way of making sure people stay connected to your blog is by sharing all new blog posts right after they are posted online. Add this “sharing” activity to your to-do list or automate the process via software or plugin. Encourage others to share the post as well.
Which Blogging Mistake Would You Avoid Today?
Whether you are a new or seasoned blogger, odds are you make one or two mistakes and are wondering why there is a stump to your blogging income and the success of your blog always. Everyone makes mistakes but we can always adapt and fix them for future success. The first step is to realize what is done wrongly before fixing it for better results. I sure hope that this list can shed some light on that and help your blog get more successful.