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As you start on a quest to make money online with a blog, the burning question in your mind would be “How can I make money from blogging?” And I am not talking about what monetization methods you want to or need to use. We have already talked about how to make money blogging about a passion here. That is just the methods of making money through a blog.
What you need to ask yourself is, how are you going to go about creating a revenue through your blog? In other words, what do you need to do to be successful in creating a blog that is going to make you some money?
This isn’t something many experts out there address early on in the learning journey. However, I strongly feel this is important even at the beginning! Simply because you can create all sorts of money making opportunities on your blog – but nothing matters if none of these materialize. You want to plan in such a way that you see the rewards for your efforts right?
Therefore, while we are setting up the blog so it can create a revenue, we should also have an eye on how to make these methods of monetization work for us. And here is what you need to take action on and keep in mind so your ways of making money on the blog work out for you.
How To Enhance the SEO Power Of Your Blog
The first thing you need to address when learning how to make money from blogging is how you are going to get web traffic. Where are your readers going to come in from? How are they going to know you exist and find your blog?
Ask yourself this… when you are looking for an answer to your question, or a solution to your problem, what is the first thing you do? You probably do a Google search, am I right? The truth is most people do that. And then what do you do? You scroll through the sites on the first page, maybe the second page if you are patient. If you happen to find a site that could provide you with an answer, you click on the link. Otherwise, you try a different search term and try find the solution you seek. Isn’t this pretty much what you do?
Now think on the other side of this situation. If you want a potential reader to find something they need from you, come to you for assistance and guidance, and eventually buy from you, where do you need to attract their attention? Or shine out in front of them? THE SEARCH ENGINES (like Google).
Therefore we need to be one of the sites on that first page so they would click on our site and read what we have to say!
That exactly is what search engine optimization would do for you. Now, there is more to search engine optimization than keyword placement.
There definitely is more to being optimized for search engines than simply making sure that your blog posts are well optimized for a particular keyword. There is quite a bit more that you would need to do to be successful in optimizing your blog for search engines.
On Page SEO and On Site SEO
There are two areas of SEO that you need to work on to ensure you are successful with your blog and actually ensure that it earns you the revenue that you want it to, and that you deserve.
The first and the more popular one is On Page SEO. This is where you write a blog post with the aim that it ranks for a keyword or for a set of keywords with similar meaning. These keywords need to be natural placed and yet strategically situated throughout the content of the blog post.
On Page SEO techniques also recommend the use of images to not only enhance the post for readers, but also for search bots that crawl the page. It also emphasizes on the importance of having the title and subheadings being tightly relevant to the main keyword.
On Page SEO also requires that you first find a keyword that is high in demand and low in competition. This would help ensure that the blog post rises up the Google search results page. To ensure this happens, we actually go about trying to learn how to find top keywords for your blog post.
While all of these are important things you must do for every blog post to ensure the total success of the blog, there is more that needs to be done to be sure that the total blog as a whole becomes a success and makes you the sales and money you aim for. And that is some On Site SEO.
You might ask yourself what in the world does this even mean. In simple terms, it means you need to have the big picture of your entire blog becomes a strong power machine for you. In other words, your blog should be set up in such a way that it is all interconnected and relevant with regards to your blog niche.
Now, let’s look at some ways we can do that. How can we make our blog a power machine that attracts those who need the information it holds?
1. Make The Site Navigation Work Easy For The Users and Search Engine Bots
Be sure to have a menu bar that is easy to navigate through and find what needs to be found. If the user can easily find what they want, so can the search bots. If possible, use powerful keywords as the menu bar item names.
2. Create Categories and Tags That Successfully Make Bundles of the Blog Posts You Will Create.
If someone were to click on a category on the menu bar, or on a tag they find within a blog post, they should be lead to the whole series of blog posts that could answer their question and provide the solution they came to you for. This, not only helps the reader better, it also increases the amount of time the reader spends surfing your website to learn more. This means you have hooked them as a reader and can easily please them and convert them into a buyer
3. Interlink Relevant Blog Posts Together
When creating a blog, your blog posts should relate in content to a few others, and essentially form clusters. While they do belong to the same category, you can also make this relevance stronger by directly linking one blog post to another. When writing a blog post, if it makes sense to also link to information on another blog post, create a link to connect one to the other. This would not only give your reader the complete picture, it would also allow the search bots to understand how tightly relevant your blog, when it comes to the search term that it is assessing.
Above all, you need your post to be tightly niched. You need to NOT write random stuffs on each blog post.
You need your blog to be about something in particular, and a whole set of information that helps a rather close group of audience in a powerful and deep way that they need not leave your site to solve their problem completely. Random unrelated blog posts housed together on the same website hurts you more than it can help you.
This is why you need to focus on one topic and really go deep to address all aspects of it – instead of superficially touching on many topics and not going into details for any of them at all. When deciding what you are going to blog about to make money online, try not to involve too many broadly unrelated topics at the same time.
You Need To Learn SEO NOW!
Bottom line is, if you want a successful blog by avoiding the mistakes past bloggers have made, then you need to be sure you have really learnt SEO, and can understand how to implement it onto your new blog. The earlier in your blog’s life you figure this out, the less damage control and changes you would need to do to your site to make it work.
There are so many aspects to SEO that you can’t possibly learn it all by the random articles you read on the internet. You need a whole picture – or someone whos you in an orderly fashion what needs to get done. You need a good teacher to learn the art of SEO from.
You get to see the whole picture and fix your blog up right so it produces more than the results you expect it to. It is important to learn the art of SEO as early as you can, so you get the results you want as early as you can as well.