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You have decided to give blogging a go and really want to know how to create a blog that makes money for you and give you a great source of passive income! Great! Let’s get started.
In this post, I am going to be walking you through the first critical steps you would need to take as you start making a blog with the intent to monetize and profit from.
These steps are the foundation of your blog and while they can be adapted as time goes – it would be a huge time saver if you get these right as early in your blog’s development as you can.
Some parts would require you to put your thinking hat on and some parts get technical. But I assure you – YOU CAN DO THIS!
So if you are ready – Let’s Get Started!
Let’s Learn How To Start A Blog To Make Money For Real!
Step 1: Be CLEAR on What Your Blog Will Be About
The first thing you really need to think hard about is – what is your blog niche going to be?
Niche? What’s a niche? It’s the main topic of your website! It’s the topic about which you are going to provide to your readers to nourish them with and fulfill their needs.
So how to find the best niche for you? Here are the main criteria you would need to follow.
- You Need To Be Interested And Passionate About The Topic
- You Need To Know Enough To Produce Lots of Content For Years.
- You Need To Be Able To Keep Your Readers Engaged.
The key is to not go so narrow that you run out of information to share, but not go so broad that you share just about anything and everything.
You need to remember this when thinking about what to blog about to make money online
Now, let’s clear a common myth right here.
If You Start Blogging About Random Things
YOU CAN’T SUCCESSFULLY MAKE MONEY BLOGGING!
You just can’t! Simply because what you write doesn’t reach out to the people interested in reading it.
The more really isn’t the merrier when it comes to choosing the topics to include within the blog. Having a tight focus on your blog niche can do wonders in attracting the right kind of web traffic to your blog, that eventually converts into followers and buyers.
And THAT is your ultimate goal.
You want to attract those who need to learn what you are about to offer. You want them to come back to you for more information because they need it. And in order to do that, you need to have blog posts that cater to them –a selected audience.
Therefore, keep your blog niche tight enough and define it well – so you can create blog posts around that to make your blog stronger and more relevant. This is important not just for the readers but for the search engines as well.
And as you are about to find out, these search engines are going to be one of your leading sources of definite targeted traffic.
So while you are to share your story and your expertise – please stick to a definite niche and provide them with all the various branches of information you can from that niche.
Broad Niche V.S. Narrow Niche
Let’s see what a broad niche and a narrow niche looks like.
If you start a blog and go totally random – like talk about your kids on one post, talk about your trip to Disneyland on another, and the importance of controlling screen time on another… you are only going to hear crickets at your blog.
Hardly anybody will visit your website and they definitely won’t be coming back for MORE. As much as we would love to hear about your kids- nobody is going to go search for this information, are they?
So that is a total random blog and in my opinion a journal.
YOUR MONEY MAKING BLOG IS NOT EXACTLY YOUR JOURNAL
Now it can be a journal if you are tracking something exact and in particular. For instance, say you just started on a new diet and want to share what you did, what you made, and show the results as you go on. Then yes! Show us those documented results.
But, do not go super random and expect the blog to do well and make money for you. Blogs filled with random blog posts just do not make money for you.
So let’s see what a broad topic and narrow niche look like with some examples.
Say you are a cooking blogger. Recipes is far too broad because when someone comes on a search engine like google – they want a particular kind of recipe to cook for dinner that day.
If you blog about any and all recipes, you sink in amidst all the zillion cooking blogs out there that probably did a better job getting them a recipe.
However, if you narrow it down to Easy Dinner Recipes and perhaps create a few categories based on ethnicity, or say for kids and adults etc. Now that is a more narrow recipe blog that has a better chance of making money with.
If you can create an entire blog on Easy Dinner Recipes for one category – that could be even better. Say for instance : Mexican Easy To Cook Dinner Recipes. That sounds good and narrow enough.
But I suppose you dont want to create an entire blog on say Mexican Easy to Cook Vegetarian Keto Meals in an Instant Pot – that might be way too narrow.
Therefore, figure out how narrow you can go so you have ample content to share across a few categories and that allows you to create more content for your readers to enjoy.
There are many advantages to sticking to a narrow niche
- You can position yourself as an expert on that niche
- Your blog articles are so relevant and connected to one another.
- Visitors who happen to come to your site will find so much other information they have been waiting to see.
- You gather more loyal followers who would then buy from you when you recommend products or create your own.
- SEO bots see how relevant your blog posts are to one another and you get better search engine rankings for your site.
I really can’t stress this enough – Be Clear On What You Want To Blog About And Stick To A Solid Niche.
Step 2: Get An Idea on Who Your Target Market Is
Now that you have a niche decided on, you need to see and try understand who your target market is. There is a lot more to determining the target audience than just knowing their demographics – like age, and location they stay in.
A lot of the times your target market is based on factors that affect their lifestyle, or problems they face. You want your target audience to be wide enough to come in as blog visitors. But again – remember not to go too broad and vague.
Every Tom, Dick, Harry and Sally can not and should not be your target market. You need to know who will benefit from you creating a blog on this blog topic.
For example a blog topic can fit everyone who wants a Italian recipe made with the Air fryer – that is a great target audience.
But if you simply write anything and everything for all Italians – I mean from travel to parenting to education to home décor … then the odds of your blog working out becomes less.
Another thing you have to consider when creating this blog to make money for you is, is your target audience ideally a group of buyers? In other words, are they just waiting to get informed? Or are they going to be willing to buy from you?
While you need a part of your audience to come to you just for information, you do need a portion of them to come in ready to make a purchase from you! After all, the only way our blog makes money is if they buy from us.
It is also important that you at least have a vague idea on how you are going to reach out to them. Do you know where they are found on social media? Are there groups or forums you could join them at?
This helps in three ways. Firstly, you can interact better with your target market and see what really bothers or interests them. You can then blog more about that and get their attention. Or better yet – solve their problems better!
Another reason ofcourse is to be able to let them know (in a respectful tactful non spammy way) that you have a blog filled with tips they would appreciate.
The third reason is for you to decide if this is a group you can relate to. You can only write to them in a way that appeals them if you can relate to them in the first place.
So in summary here is how you get an idea of who belongs in your target market
- Do you know who they consist of? What makes them unique?
- Is it their demographics, social situation, family situation, or a kind of problem they face?
- Can you relate with this group of people? Do you feel what they feel?
- Do you know where they hang out?
When you know who your target market is, you can then write better blog articles that speaks to them and grow yourself a strong blog to make money from.
Step 3: Start Planning Out A Few Categories You Can Start Your Blog With
There are a few reasons why having an idea on atleast the first few categories you can start your blog on would work for you.
Firstly, you are clear on the fact that YOU DO have enough knowledge to create these quality blog posts. After all, you got to create a blog to make money for you with quality content in it!
Therefore, working out some categories and assuring yourself that you clearly can provide content on said topic can be a good idea from the start.
Secondly, you can be organized in how you create your content and not go all over the place. This way, you can strongly build each branch of your blog and make it stronger within each category first, and subsequently make the whole blog become strong and profitable for you.
And of course, your new blog posts can get stronger in terms of search engine optimization because you can link them all together as a category and make them appear nice and strong.
Having a few categories set can also make setting the navigation within your website up a lot easier to picture and implement.
Now of course, you are going to add on other categories as your blog grows and develops. You will be adding more content when you learn more, or things within your blog topic are changing.
You will also add more categories because you feel that your target market need to know this. Or your target market is asking to know more about it.
Therefore, the list of categories you come up with isn’t going to be definite or final. You will make tweaks to it, add to it, and even remove some along the way.
This list is just to get your started on building a blog that can work well to make money for you from the start. This list is to ensure you stay organized and can provide quality content that will help your audience.
Step 4: Do You Know How Your Blog Is Going To Make You Money?
You know that you want to create a blog to make money. But do you have any idea on how you will make this money with your blog?
It will be a good idea to find out whether your blog niche is marketable and can make you money in the first place before you embark into creating a whole new blog.
While understanding if there is a target market for our blog topic contributes to knowing if this niche is going to be profitable, you need to know what could you possibly sell them.
There are a few forms of monetizing a website – or setting a blog up so it makes you money.
- Ad Networks
The most common way beginner bloggers know to make money on their blogs is through ad networks like AdSense.
While this is an automatic way to make money, you do not earn a whole lot until you gain massive traffic to your website.
Therefore, you should not rely only on AdSense revenue to make money on your blogs.
- Affiliate Marketing
The next common way for beginner bloggers to make money on their blog is through affiliate marketing.
Affiliate marketing is basically a mode of making money where you recommend products made by other sellers. When somebody clicks on your link and buys, you get a commission.
This is a great way for beginner bloggers to make money from.As you are about to create a blog to make money from, you need to ask yourself a few things
- As a new blogger, what are some of the products or services that you can recommend and make money as an affiliate marketer
- Do I know how to reach out to programs with affiliate programs and make money through them on my website
To learn more about affiliate marketing, take a look at our affiliate marketing guide for beginners here.
- Creating Your Own Digital Products
As your blog advances, you might find yourself in a position where you could create a digital product and sell it on your site!
That would be a great way to make money on your blog while providing a holistic solution to your readers.This also helps you gain more authority on your niche.
This is definitely a monetization method you could consider adding in as your blog grows.
- Selling A Service
Is your blog niche service oriented? Can you use your expertise to provide a service to your blog visitors?
If yes, that would be a great way to make money on your blog. You could provide consultation services, be a virtual assistant, and so much more.
However, be sure to provide services that match your niche. Don’t have a parenting blog and offer to be their social media VA or to fix their website. Instead, you could offer them a consult session to help with their parenting issues.
- Selling Physical Products
This could get a little work intensive unless you already have the products on you.
However, if it fits your niche, there is nothing wrong in adding this to your blog’s money making strategies.
If you do not have anything ready in hand, you can add this on when you seem ready for it.
Since you are just in the beginning phases of setting a blog up to make money from, you need not be doing ALL of the above to start making money from your new website.
You need to know that you CAN make money with this blog niche before deciding to set off and create a whole load of content for it.
Understanding all the possible ways you could make money with your blog can not only give you the assurance that this would be a profitable blog, but also give you ideas on what you could promote from the start to begin making money.
For beginner bloggers, we usually recommend affiliate marketing and ad networks to be one of their first modes for making money online. As your blog progresses, you can look into how you can expand with your own set of products and services.
However, if there is a product or service that you KNOW you can offer – there is no harm in offering that from the start.
But understand that you are going to need to establish a connection with your readers before they are willing to hire you for your services. Therefore, be sure to provide the blog content that can convince them first.
Therefore, think about our blog topic and try to understand how you can start making money on your new blog.
Step 5: Learn Search Engine Optimization
I can’t stress this enough. The earlier you know what exactly Search Engine Optimization (SEO) is, the better your blog grows.
Firstly, understand that SEO is WAY MORE than just the right keyword in the right place within the blog post.
There are several ways to ensure that your search engine ranking for the relevant keywords is high. It involves
- Choosing The Right Kind of Keywords To Attract The Right Crowd
- Deciding Which Type of Keyword Would Attract Buyers and Which Attract Information Seekers
- Determining Where Within Your Blog Posts These Keywords Should Be At
- Deciding How Your Blog Should Be Structured To Maximize SEO power
- Remember that a tight niche helps A LOT with maintaining good search engine optimization throughout the website.
Getting good SEO results comes from seeing the whole big picture and structuring the blog and all their posts to work together and create a super money making power machine for you. And learning that is important.
It isn’t going to come from learning ten tips here and ten tips there. It’s going to come from learning the big picture all at once – so you dont miss something out and lose potential SEO juice.
The world of SEO has changed a whole lot. I would admit that when I first started blogging in 2010, all we needed to do was find a good keyword, use it a few times within the post and it ranked.
Its ranking didn’t depend on what else my site was filled with, whether I had other posts with similar keywords or anything like that.
But times have changed and Google got smarter. So it is time that we get smart too and understand what exactly search engines are looking for and strive to provide quality of the same kind.
After all, Google and us blog owners are on the same team with the same goals – we want relevant content to go to the relevant people.
Therefore, knowing and mastering SEO can be a great way to boost your blog and get your content out to the people who need and can benefit from them. When they benefit, you can make money through your blog too.
Step 6: What Is Your Blog’s Name?
At this stage, you already know who you are blogging for and what you are blogging about. It’s time to give this new blog a name. You need to know this before you buy a website address (domain name) for your website.
Changing your name halfway through the blog’s life is tedious and you don’t want to always be doing that. Therefore, take the time and come up with a name you like.
Your blog’s name has to be Catchy and Interesting. It is better if people can remember it well.
It does not need to be based on a keyword in your niche. **THIS is a popular myth** . Your blog posts need to rank for a particular keyword not your blog website name.
Let your personality show in the name and let it give an idea on what your blog could be about. For instance, don’t title it “Busy Momma” when you are posting about recipes.
Take some time to think and find the blog title perfect for your new blog. If you are up for it, you could also look into creating a logo for your blog.
Step 7: Let’s Get Technical
Now, we are ready to handle the technical aspects of creating a blog to make money for you. Don’t get scared. I am going to walk you through this as much as I can.
You do not need to be a coding expert or anything of that sort. You just need to follow directions and follow a few simple steps.
The first two things you are going to do to create a blog and make money are
- You Need To Get A Domain Name
- You Need To Get A Hosting Account And Install WordPress on it
Your domain name is essentially the website address for your blog. For instance the domain name for this website you are on now is www.unlimitedincomenow.com.
Therefore, your blog domain name (also known as URL) is essentially going to be *your-blog-name*.com. Let’s see how we can get you one of those.
You have to buy your domain name. They are quite affordable and usually come with an annual fee. There are a few places that I recommend you to go check out your domain name purchase.
Ideally, you want to see who offers the same name for a cheaper price. That and perhaps customer service would be the two factors that could help you decide who to buy your domain name from.
Which Extension Do I Choose For My Domain URL?
The extension refers to the part of your website address that comes after the dot symbol. Some examples are .com. .net, .edu, .gov etc. You ideally want to get a domain name with .com as its extension.
However, in the event your domain name is unavailable with the .net extension as well.
Extensions such as .gov and .edu serve their own purposes such as being for government use and educational use respectively. Therefore, be sure to only get what is relevant to your blog name and niche.
What Happens if My Blog Domain URL Isn’t Available?
In the event your intended domain URL isn’t available there are a few things you could try
- Add small words like “a” or “the” to the domain name. For instance busymomma would become the-busy-momma
- Add dashes between the words within the domain name. For instance, busymomma would become busy-momma
- Choose a .net extension or something different
- IF all of the above fail, maybe try with a new name.
Once you decide on a domain name, you then go and purchase it and it is yours for a year! Now do remember to renew it each time.
Domain providers are usually good at reminding their customers that they are due for a renewal. So do pay attention and take care of that. Any domain not renewed would be gone forever.
To avoid this, you could even set it to auto renew.
Also, be sure to keep the dashboard information to access your domain handy. You are going to need that to connect this domain with a hosting account. That is what will allow your domain name to function as a website.
Think of the domain name as the address to a website and the hosting account as what holds the content of this website. The domain address simply leads your visitors to the website. You need something to hold its content – and that is the hosting account.
As I mentioned before, you are going to need a hosting account to essentially host the content of your website. It is here that you are going to install WordPress onto your website.
THAT is how you create a self hosted WordPress website as opposed to the free or premium one at WordPress Dot Com. There is a huge difference and there are reasons why you should opt for the self hosted WordPress. You can read all about that in this link below.
For a beginner blogger, one of the best hosting companies I have used is Siteground.
Siteground is amazing because they are easy to implement and comes with an amazing customer support system. You can get them via live chat, email, and phone.
They are very quick in fixing issues on their end and are always willing to help you with any issues you may have on your website.
As a beginner blogger who isn’t probably super tech savvy – this is important for you. You do not want to panic when your website suddenly would not open up or function.
My websites almost always run smoothly while hosted with Siteground. In the event there is an issue, they have been resolved without much stress till date.
It may get too expensive to upgrade where you are at. Or the hosting company can not handle your traffic load. In this case, you would want to switch hosting companies to avoid down times and other complications.
Therefore, always only obtain one year of hosting services at a time.
Have Your Domain Name Point To Your Hosting Account
Now that you have the domain name and have set up your hosting account, the next step will be linking them together. In other words, you need to let them know that they are going to be working together.
This is done by changing the nameserver information on your domain name provider dashboard. You get the new nameservers from your hosting account providers.
This could take anywhere between 15 minutes to 2 days to be completed. Do wait for your hosting company to tell you that the change has been implemented before doing anything further with your website setup.
Install SSL On Your Domain
Have you noticed that more and more website URLs start with https instead or http? Well that extra ‘s’ indicates that the website is more secure.
This is definitely important now as more and more blog requirements need that you stay secure. Websites that collect payment and store information require you to be secure.
In fact, Google has also announced that it would highlight pages that are yet to be secured for users who use the Chrome browser.
Imagine a big red flag saying that your website might not be secure showing up to readers? I am sure that is reason enough for them to leave.
Therefore, whether you have an online store or not – you WILL need to get an SSL license when hosting your website.
Fortunately, there is a super simple way to avoid this – all you need is to install the SSL license. And fortunately, it is as simple as clicking on a button when you host through Siteground. And best of all it is free!
This is another reason why I love Siteground. Many hosting companies charge quite a bit for this SSL license but Siteground gives it for free. That really makes a huge difference.
I honestly did not think getting an SSL license for my website would be this simple.
In a click of a button – your website goes from http to https and you stay secure for your readers!
Now I do hear new bloggers feeling upset that their SSL license is costing too much, so let me say something. If a hosting company charges an exorbitant amount for a SSL license – that should be a red flag for you to avoid them.
SSL license should be free!
Install WordPress On Your Blog
Now, we are almost done creating a blog that would help make us money. The last step before you can start adding any content to your website is to install WordPress on your blog.
You do this through your hosting dashboard or cPanel provided by your hosting company. Simply follow the directions to include WordPress on your blog.
You will be asked to set a username and a password. Please keep this safely. This is what you will be using to access your WordPress site and adding content to it.
Now You Are Ready And Have Created A Blog To Make Money For You And Your Family Freedom
You have now created the blog that could make you great passive income. This is the first step you have taken that will help you set up that online empire you will be proud to call your own.
You may have a long way to go but it’s something you absolutely can do. All you need to do is take it one step at a time.
However, if you feel like you need a elaborated detailed guide that can walk you through step by step- then this is the guide you need.
This guide comes with detailed video tutorials that maps out the steps for you, and provides you with the various options. The creators are so dedicated in ensuring that you succeed with a blog that they also run a very supportive group to go along with their coursework.
You now know the steps to create the blog. That is the foundation to what could be a consistent form of passive income for you. This is the first step.
Finish this and follow through your dream of making money from home blogging about what means a lot to you. You can do it! You definitely can!