This post may contain affiliate links and I'll earn a small commission if you make your purchases through them AT NO EXTRA COST TO YOU. I thank you for your continued support as it is with this income that I can continue sharing these tips and resources and help you get closer to your unlimited income.
Before you sit down and write the first word of your next blog post, stop and think about what you want to accomplish with your post. What’s your goal? How is this blog post going to help you accomplish something to help you move forward with your business.
How To Determine What Is The Purpose Of Your Blog Post?
Here are some questions you may want to ask yourself:
● Are you writing a blog post to educate your readers on aspects of your niche?
● Are you solving a particular problem you readers have? Are you addressing their pain and providing them with answers?
● Are you writing a blog post to start a conversation with your existing readership?
● Are you writing a blog post to start a conversation with a fellow blogger in hopes of growing a mutually profitable relationship?
● Are you recommending products to your blog readers? Products that you have used, appreciate, want to share with readers, and possibly can make money with this recommendation?
● Are you writing a blog post with the end goal of selling your readers a product?
● Are you writing a post that you hope will get shared across social media and grow your reach?
● Are you writing a post that also invites readers to join your email list so you can get back in touch later?
● Are you writing a post to get the attention of a big brand you’d like to work with?
How Do You Implement These Goals?
All of the above are valid goals for your blog posts and I’m sure you can add a few more to that list. The important thing is that you are aware of what you’re trying to accomplish with your post.
Then start with the end in mind. If your goal is to get the attention of a big brand you’d like to work with for example, think about a post you can write about your experience with one of their products.
If your goal is to grow your list, think of a topic that’s complimentary to your opt-in offer freebie. Write the content and then transition into an invitation to join your list and download the free report.
If your goal is to address their pain, then be sure to address the problems and provide the solutions to help them out. Come up with lists or a step by step approach to explain the problem and the solution in your blog post.
Benefits of Having A Goal and Sticking With It
Do you see how much easier it is to craft goal driven blog posts when you know what your goal is before you sit down to write? You can reverse engineer the entire process and make sure everything flows well and leads your reader to whatever action you want them to take at the end.
This exercise lets you be sure to stay on topic while writing any one blog post, because you know the goal of your post. You will know what points to add, and what to leave out to keep your blog post on point to serve your end purpose.
Being able to do that is pretty powerful stuff. It allows you to craft different posts strategically. Write a post that helps you grow your reach. Having blog posts that serve the different purposes will add on the value of your website as a whole, making it a great spot for your target audience to come and learn more.
Then work on one that starts the conversation with our new readers. Next work on getting them on your list and finally make them an offer. Intersperse this with posts that help you get the attention of potential JV partners and Brands and you’re all set to not only grow your blog and your audience, but make money blogging as well.
Your Goal Increases Your Authority On Your Blog Too
This way, your blog would do more than providing answers to your target audience. Having different kinds of blog posts would let you stand out as an authority in your niche. It lets you connect with the readers in more than one way. You get to serve their different needs by having a different angle on each blog post.
Having different goals for each blog posts also allows you to not give the appearance that you are being salesy in your blog always. If all your blogs were to directly address products, then it appears to do no more than product suggestions. This might give readers the false appearance that you are only trying to sell to them and not that you are there to offer value to them.
When your blog posts have a varied range of goals, then it gives a wholesome view to your entire blog as a whole. This makes you appear more authoritative and lets you earn the respect and attention of your blog readers.
Let’s set the goal of our post and create quality posts.